Museum Crush

Museum Crush is Culture24’s collaborative online storytelling platform designed to help smaller museums explore innovative ways of sharing stories about their collections.

screenshot showing website with articles about archaeology and museums

Each week Museum Crush delivers five new museum stories via a weekly digest to an email list of over 11,000 subscribers. The stories are also published on and shared via our social media channels on Facebook, Twitter  and Instagram.

Since launch in April 2017 we have been working with everyone from museum volunteers to curators to tell collection-based stories. We invite museum people – whether they are volunteers or professionals – to work with us on features that bring alive the objects we encounter in the UK’s museums. Museum Crush stories can be about a single object or a wider collection, but they always have a strong visual narrative.

Given the demands on time that most museum professionals face we have developed a collaborative way of working that usually takes the form of a 20-minute interview that we edit into a first person narrative, which is then returned to you to make any changes you wish. The piece is then published with your by-line, together with imagery.

We can also look at other options like features or subject-based listicles that highlight the fascinating objects in your collection and we also write about upcoming museum and gallery exhibitions. Whatever we develop, we’re interested in finding an audience for your stories.

If you have a story to tell, perhaps a different perspective on an object in your museum, or simply want the chance to share your museum collection, talk to us to explore the options.

For all editorial enquiries contact editor Richard Moss by email on

Museum Crush also carries museum and gallery listings, contact Kate McNab at to find out more.

More about our publishing.