Let’s Get Real 7

Let’s Get Real 7: Developing deeper human connection across digital channels


Do you want to develop better human connections through your digital work? Do you want to use digital channels to connect with your audiences in more authentic and meaningful ways? Culture24, in partnership with the Carnegie UK Trust, Common Cause Foundation and Wellcome Collection is seeking between 10 and 20 arts and heritage organisations to work collaboratively to understand how to generate stronger personal connections and more meaningful relationships through their digital work.


Artwork with glowing neon words reading Human, Need, Desire, Dream, Hope

Culture24’s brand new Let’s Get Real 7 project (LGR7) runs from March to November 2019 and is the latest in our series of groundbreaking collaborative action research projects, building on our recent work exploring the relationships between social purpose and digital practice for arts and heritage organisations.

LGR7 will test ways to use your existing digital channels in more thoughtful and socially purposeful ways, to foster more meaningful connection between people and communities. We will do this by exploring how cultural organisations can align their digital activity more closely with the values-led practices that are beginning to happen more overtly in their physical spaces.

We will support you to test out small scale interventions to your existing activity on digital channels, which prioritise and respond to human purpose, meaning and values. For example, facilitating conversations or campaigns on social media that aim to do more than sell tickets, but rather nurture particular human values like curiosity and creativity – familiar ground for many cultural practitioners – but also deeper and arguably more personal values like kindness, integrity and forgiveness.

These changes can be small and cost nothing, but their impact can be huge, not only in human and societal terms, but also in how we as cultural organisations approach, and get value from, our existing digital work.

The LGR7 project will boost digital confidence, support collaborative practice with colleagues and audiences, make change happen in your organisation and equip you to share your learning more widely. You will benefit from Culture24’s substantial experience of helping the cultural sector deal with digital transformation and have access to the expertise of our brilliant project partners (Carnegie UK Trust, Common Cause Foundation and Wellcome Collection), all highly skilled in exploring and understanding human connection.

The project is collaboratively funded by all the participating organisations and the cost to sign up ranges from £1,450 to £2,950 (plus VAT) depending on your organisation’s size. We are also offering two subsidised places for only £150 each for very small organisations who would not otherwise be able to afford to participate, but who can make an invaluable contribution. (For more information about the relevant cost to your organisation, please refer to the LGR7 sign-up information).

Join the LGR7 project and you will:

  • Attend four full-day workshops hosted at the Wellcome Collection in London, on 13 March, 22 May, 10 July and 26 September 2019
  • Hear from expert speakers, facilitators and mentors
  • Run practical digital research experiments within your own organisations, using existing digital tools and channels, supported by regular expert mentoring sessions
  • Be part of a supportive community of peers learning together
  • Build the digital confidence and skills of two members of your staff team (we invite two people from each organisation to participate in the project (if possible) and attend workshops)
  • Contribute to developing key project findings that influence the wider sector

LGR7 is for any museum, gallery, arts or heritage organisation that wants to create more personal and meaningful connections out of their existing digital work. It will be of particular interest to practitioners who focus on digital, marketing, community engagement, interpretation or learning objectives in their roles. You can also be based outside the UK, but your project participants would need to attend the project workshops at The Wellcome Collection in London, in person.

For more detailed information about the LGR7 project (including the relevant cost to your organisation) please see the LGR7 sign-up information.

If you’d like to learn more about the Let’s Get Real approach and the type of learning your organisation will generate, please read our most recent report – Let’s Get Real 6: Connecting digital practice with social purpose.

To register your interest, please complete this short form by Friday 22nd February 2019. If you need a little bit more time to decide, no problem, just let us know. We will follow up with a phone conversation to ensure the project meets your needs and answer any questions. If we do not have the desired number of organisations (at least 8) signed up by end of February 2019, we will consider delaying the project so that its starts in May rather than March.  Do let us know if that is preferable to you. Meanwhile, if you want to discuss the project contact Sejul Malde on sejul@culture24.org.uk.

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