Lates Conference 2018

In June 2018 Culture24 ran the UK’s first conference all about after-hours arts and heritage programming.

People with spoons sampling luminous jellies shaped like buildings

Delegates trying architectural jelly from Bompas and Parr (c) Culture24

How do Lates build audiences and generate income? This was the topic of our first conference focused on after-hours events at museums and galleries. The sessions developed ideas presented in Culture24′s recent research.

Museum and gallery programmers, venue decision-makers and night-time economy people gathered at the National Gallery, London on 1st June 2018. With 24 speakers from three continents and 170 delegates from a range of regions, A Culture of Lates focused on:

  • Building the relationship between museum Lates and the night-time economy
  • Growing audiences by expanding museums’ evening programmes
  • Generating income from Lates
A woman in a red suit gesturing on stage

Aowen Jin sharing an artist’s perspective on Lates © Flo Brooks Photography, Culture24 and National Gallery

Sessions and speakers

Morning session: Lates’ role in the night time economy

  • Harry Parr, Experience Designer & Jellymonger, Bompas & Parr – The Shock of the Late: Ephemeral Experiments in Creativity
  • Nick Stockman, Campaigns Manager, Culture24 – Developing a Culture of Lates
  • Kim Streets, CEO, Museums Sheffield – Keynote: Fashionably Late: Developing a Culture of Live Lates
  • Neil Mendoza, Provost Elect, Oriel College, Oxford, and author of the Mendoza Review (DCMS, 2017) – There’s Barely Any Time for Culture
  • Alan Miller, Chair, Night Time Industries Association – Creating a Cultural Renaissance in our Cities: Night and Day
  • Ojay McDonald, CEO, Association of Town & City Management – A Match Made in Heaven? Museums and Town Centres
  • Natasha Mytton Mills, Head of Policy for UK and Ireland, Airbnb – Panel discussion

Afternoon session: Audiences: New perspectives

  • Bethan Johnson, Lead Programmer, BFI and former V&A Friday Late Curator – In Conversation
  • “The Godmother of Lates” Susan McCormack, Director of Public Engagement, Ashmolean Museum – In Conversation about starting the UK’s first programme of Lates at the V&A in 2001
  • Bill Griffiths, Head of Programmes, Tyne & Wear Archives & Museums – The Late Shows: Newcastle/Gateshead’s Cultural Tapas
  • Kate Rolfe, Head of Events; Kyla Owen, Head of Gallery Hosted Events; Mona Walsh, Head of Communication; Rachel Craddock, Young People’s Programmer; The National Gallery – Panel discussion: Cross-departmental Events – After-Hours Events Learnings from across National Gallery Teams 
  • Aowen Jin, Artist and Social Commentator – The Artist’s Role: Reaching New Audiences
  • Tatiana Getman, Head of Special Projects and Events, the State Tretyakov Gallery, Moscow – Changing the Mindset of a Conservative Museum
  • Abigail Dakin, Events Director EMEA, Time Out – Panel discussion: Audiences: New Perspectives 

Late session: Income generation and programming: opportunities and challenges

  • Tim Ross, Comedian, Author, Broadcaster and Design Nerd – Man About the House: Modernism Gets Funny
  • Ashlie Hunter, Public Programmes Producer, Art Gallery of New South Wales – Confessions of a Late Night Programmer: Sustainability, Collaboration and Innovation
  • Lucy Woodbridge, Head of Visitor Events, Natural History Museum – Generating an Income through Opportunity 
  • Marilyn Scott, CEO, Lightbox Gallery, Woking – In Conversation with Lucy Woodbridge about New Programming, Models and Income Generation
  • Carolyn Sankey, Deputy Chief Executive (Development), Black Country Living Museum; Liat Rosenthal, Senior Creative Producer, Uniqlo Tate Lates; Mark Miller, Circuit Programme National Lead Convenor: Young People’s Programmes, Tate Britain and Tate Modern – Programmers’ Question Time

There are many opportunities, issues and perspectives still to dive into, so stay tuned for updates on further Lates knowledge sharing in future!

A woman speaking on stage

Ashlie Hunter (Art Gallery of New South Wales) (c) Flo Brooks Photography, Culture24 and National Gallery

More about lates.