An EU-funded collaborative research project that explored how museums can embrace digital technology to ensure more personal, emotional and playful encounters with art and cultural heritage for audiences.

A girl wearing headphones in a gallery talking into a mobile phone, with the words GIFT BOX

The GIFT Box is a set of free, open-source tools and ways of working to help museums offer richer digital experiences for their visitors. It includes resources to help design, plan and implement enhanced visitor experiences.

Open-source digital tools have been designed in partnership with leading museums to give you inspiration to create more personal experiences with your collection, combining the digital and physical. The two tools Culture24 has helped develop are The Gift App, which allows your visitors to use their smartphone to create a digital gift for someone they care about, and One Minute which uses image recognition to offer visitors a short story that encourages them to reflect on and engage with your content.

Are you a cultural heritage professional interested in offering experiences that combine the digital and physical? Are you an academic or student who would like to see practical examples of how the latest research can inform developments in the cultural heritage sector? Or do you work in the creative industries and are looking for inspiration on how to handle design processes and develop innovative experience design? If so, the GIFT Box provides:

  • Easy to use design and planning tools that help museums make richer visitor experiences.

  • Ready-made open-source digital tools that have been developed and tested in museums.

  • Practical recommendations on how to deal with digital design and change from 10 international museums.

Find out more about GIFT

The GIFT Box is a result of The GIFT project – an EU funded research project in which a group of internationally renowned artists, designers, museum professionals and researchers worked together. The project ran from 2017 to 2019 and focused on hybrid experiences – experiences that combine the physical and digital to create personal encounters with cultural heritage.

Culture24 was part of the team showcasing the GIFT Project at the Europeana 2019 conference in Lisbon.

Culture24 has worked with a range of multidisciplinary partners including academics (IT University of Copenhagen, University of Nottingham, Uppsala University), artists and game designers (Blast Theory, Next Game) and museums (Arken Museum of Modern Art, (Denmark), CAOS Centro Arti Opificio Siri, (Italy), Center for Studies of Holocaust and Religious Minorities, (Norway), The Danish Museum of Science and Technology, (Denmark), Derby Silk Mill, (UK), The Munch Museum, (Norway), Royal Albert Memorial Museum & Art Gallery, (UK), Royal Pavilion & Museums, Brighton (UK), SFMOMA San Francisco Museum of Modern Art, (USA), Tyne & Wear Archives & Museums, (UK)).

Culture24 led a collaborative action research strand of the project, working with the 10 partner museums to explore organisational opportunities and challenges in using digital technology to engage audiences in this way.

In 2020, Culture24 was named a Key Innovator by the European Commission for our work on this.

GIFT was a three-year research project that started in January 2017. The project was funded by the European Union’s Horizon 2020 research and innovation programme.

You can read more about the project, download the tools or get in touch at

This project received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 727040

More about our research.