An EU-funded collaborative research project that explores how museums can embrace digital technology to ensure more personal, emotional and playful encounters with art and cultural heritage for audiences.

Culture24 is working with a range of multidisciplinary partners including academics (IT University of Copenhagen, University of Nottingham, Uppsala University), artists and game designers (Blast Theory, Next Game) and museums (Arken Museum of Modern Art, (Denmark), CAOS Centro Arti Opificio Siri, (Italy), Center for Studies of Holocaust and Religious Minorities, (Norway), The Danish Museum of Science and Technology, (Denmark), Derby Silk Mill, (UK), The Munch Museum, (Norway), Royal Albert Memorial Museum & Art Gallery, (UK), Royal Pavilion & Museums, Brighton (UK), SFMOMA San Francisco Museum of Modern Art, (USA), Tyne & Wear Archives & Museums, (UK))

Culture24 is leading a collaborative action research strand of the project, working with the 10 partner museums to explore organisational opportunities and challenges in using digital technology to engage audiences in this way.

GIFT is a three-year research project that started in January 2017. The project is funded by the European Union’s Horizon 2020 research and innovation programme.

For more information please see the GIFT project website.

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 727040


More about our research.