One of our Arts Council England-funded Sector Support programme workshops, provided in partnership with the North East Museum Development Programme.
UPDATE: We’re postponing our Digital Storytelling with Collections workshop, which was due to take place in Durham on 19 March. We know museums & heritage sites are busy with coronavirus responses, so we’ll run the session in the summer instead.
Is your museum making the most of its digitised collections content online?
Finding the right channel, tone, voice and techniques to reach and connect with audiences online isn’t easy. This workshop is rooted in practicalities but brings in strategic considerations too. The day will look at mission, identity and purpose; explore the specific tensions and challenges that digital storytelling with collections content brings and also focus on the many advantages that museums and collections have in this space.
The day will explore examples from museums, galleries and beyond, looking at social media, websites and other platforms. There will also be plenty of food for thought, practical tips and ideas to take away and try. The workshop will be friendly and informal, encouraging active learning and plenty of discussion.
Who is it for?
Staff/volunteers from North East museums may attend free of charge (max of two per museum).
Whether you’re just beginning to tell your museum’s stories online or looking for ways to improve an existing offer and levels of engagement this workshop is for you. It’s suitable for a wide range of practitioners at all skill levels, from beginners to more advanced, whether your focus is curation, learning, marketing, engagement or something completely different.
Support towards Museum Accreditation:
Users and their experience
9.1 To provide stimulating learning and discovery activities, including exhibitions and programmes based on your collections
9.2 To communicate effectively with users and potential users through a range of access, marketing and promotional activities
The workshop will be led by Culture24’s Richard Moss, with support from Janet Alderman. Richard is editor of the award-winning www.MuseumCrush.org and brings hard-learned and current practical experience of digital storytelling with collections. He also teaches and mentors museum colleagues around the UK, supporting them with digital content creation and reach.
Janet is Culture24’s Digital Programmes Manager and brings in-depth working experience of the museum sector where she has used digital storytelling across social media, digital and marketing campaigns, outreach, exhibitions and collections. She has also worked commercially in digital marketing and is well versed in tailoring content to reach a wide range of audiences.