One of our Arts Council England-funded Sector Support programme workshops, provided in partnership with SHARE Museums East.
Date: March 5, 2020, 10:15 am – 4:30 pm
Venue: The Fitzwilliam Museum, Trumpington St, Cambridge CB2 1RB
What will be covered?
Is your museum making the most of its digitised collections content online?
Finding the right channel, tone, voice and techniques to reach and connect with audiences online isn’t easy. The workshop is rooted in practicalities but brings in strategic considerations too. We’ll look at mission, identity and purpose; explore the specific tensions and challenges that digital storytelling with collections content brings and also focus on the many advantages that museums and collections have in this space.
We’ll share a wide range of examples from museums, galleries and beyond, looking at social media, websites and other platforms. We’ll give you plenty of food for thought, practical tips and ideas to take away and try. Our workshops are friendly and informal, encouraging active learning and plenty of discussion.
Refreshments and lunch will be provided.
Who is the workshop for?
Staff/volunteers from museums and heritage sites in the East of England.
Whether you’re just beginning to tell your museum’s stories online, or looking for ways to improve an existing offer and levels of engagement, this workshop is for you. It’s suitable for a wide range of practitioners at all skill levels, from beginners to more advanced, whether your focus is curation, learning, marketing, engagement or something completely different.
The workshop will be led by Culture24’s Richard Moss, with support from Janet Alderman. Richard is editor of the award-winning www.MuseumCrush.org and brings hard-learned and current practical experience of digital storytelling with collections. He also teaches and mentors museum colleagues around the UK, supporting them with digital content creation and reach. Janet is Culture24’s Digital Programmes Manager and brings in-depth working experience of the museum sector where she has used digital storytelling across social media, digital and marketing campaigns, outreach, exhibitions and collections. She has also worked commercially in digital marketing and is well versed in tailoring content to reach a wide range of audiences.