Let’s Get Real conference 2020: Deepening human connections – digital and values-led practice
This conference, held on 2 March 2020 at London’s National Army Museum, asked: How can we use digital tools and channels to make more and deeper connections with people? Where is the sweet spot between digital, people and values, for museums, galleries and other cultural organisations? How can digital help us express and enact our organisations’ values in compelling and relevant ways? How can cultural organisations promote truth and authenticity online?
Meet the conference speakers and explore the programme on the Let’s Get Real 2020 conference website.
Let’s Get Real conference 2019: Digital & Social Purpose
The central premise of this conference, held on 30 January 2019 at the Wellcome Collection in London, was that in order to remain strategically and practically relevant for tomorrow’s audiences, arts and heritage organisations need to connect digital practice with social purpose. Digital projects and social change projects often fall within separate silos, and are not connected for audiences – with many potential opportunities that aren’t being exploited. This conference was for everyone interested in exploring different ways cultural organisations can respond to changing times in our society and our local communities.
Meet the conference speakers and explore the programme on the Let’s Get Real 2019 conference website.
A Culture of Lates: How do museum Lates build audiences and generate income?
As curators of the twice-yearly, UK-wide Museums at Night festival, Culture24 produced and chaired this conference for museum and gallery after-hours events programmers, venue decision-makers, independent producers and night-time economy people at the National Gallery in London on 1 June 2018. The Culture of Lates conference developed themes set out in recently published reports from a three-part study into Lates, A Culture of Lates and explored the contribution museums and galleries could make to grow this increasingly important sector of the UK economy over the next five years.
Meet the speakers and explore the programme from the A Culture of Lates conference.
Let’s Get Real conference 2017: Young Audiences
This conference, held on 20 March 2017 at the Museum of London, explored several questions: How can cultural organisations make our digital offer more relevant to children and teenagers? How can we weave digital into our practice in meaningful, useful ways that will increase and deepen engagement with these young audiences? What do they really need and want from the cultural sector?
Meet the conference speakers and explore the programme on the Let’s Get Real 2017: Young Audiences conference website.
Let’s Get Real conference 2016: Can we reinvent our online cultural offer?
Held on 26 October 2016 at the Whitworth Art Gallery in Manchester, this conference led into an after-hours evening event as part of the Museums at Night festival. The core question explored during the day was: How can arts and heritage organisations get better at recognising, articulating and generating value from online cultural retail? People want experiences with soul and products with a story – for the cultural sector, this is part of our DNA. We are the envy of many commercial retailers struggling to invent their own story and the rich image-led nature of our work lends itself perfectly to online engagement and shareability. But how can we respond to the behaviours of today’s audiences and reinvent our offer online? What new products, services, markets are realistic for us? Can we find a sweet spot between culture and commerce? Is it all just hype or can we grow this in sustainable ways?
Meet the conference speakers and explore the programme on the Let’s Get Real 2016 conference website.
Let’s Get Real conference 2015: Is your content fit for purpose?
Held on 23 September 2015 at the Dome Studio Theatre in Brighton, this conference asked ‘What’s the story?’ bringing together a range of experts, artists and thinkers to help delegates make more out of digital cultural heritage. It covered content strategies, practically focussed solutions, innovation with what we already have, and organisational shifts to help unpack how to use different narratives about your organisation and your content.
Meet the conference speakers and explore the programme on the Let’s Get Real 2015 conference website.
Let’s Get Real conference 2014: Is your content fit for purpose?
This conference, held on 18 September 2014 at the Dome Studio Theatre in Brighton, brought together experts from many different backgrounds to explore ways that delegates could get to know their audiences better, use digital tactics more effectively, gain insights into user behaviours, understand what to measure and demonstrate impact. It also featured an evening social event titled “The Church of Fail” delivered together with Nixon McInnes, helping attendees celebrate personal failures and think of them not as a cause of shame but a learning opportunity.
Meet the conference speakers and explore the programme on the Let’s Get Real 2014 conference website.
Let’s Get Real conference 2013: An honest look at digital change
Our second Let’s Get Real conference took place on Monday 16th September 2013 in Culture24’s home town of Brighton, and was part of the Brighton Digital Festival.
Delegates heard from Penguin and Time Out how successful commercial publishers are managing digital change, and adapting their business models and using data to inform better decisions. Government Digital Services shared some of their new approaches to public sector online services, including developing new business models, content strategies and using data to drive positive change. Let’s Get Real project participants gave practical and strategic examples of how their organisations are using action research techniques and data analysis to better understand their audience behaviours and motivations. The conference concluded with an evening social event at Brighton Museum & Art Gallery, showcasing a curated set of digital show and tell projects.
Let’s Get Real conference 2011: How to evaluate online success
Held on 20 and 21 September 2011 at Watershed in Bristol, our first conference tackled difficult questions: Do we really know what we are doing online? How can arts organisations really gauge their success online: are we clear what we are trying to achieve and who it is for? Does counting the visitors to our websites really tell us anything? Do we need all the social media channels we start? Is there evidence of real engagement happening online?
There were keynotes about user experience from Google Creative Lab, and a history of measuring audiences from Storythings, while Action Research Project partners shared case studies on “failing forwards”. Practical workshop strands, the Crit Room and informal meet-the-expert Talk Tables gave guidance on both strategy and tactics. The evening social event highlighted an exhibition of digital interactive work from Watershed’s Pervasive Media Studio.