The Culture24 team is busy home working and have adapted our activities to best support the many museums and arts organisations we work with across the UK. We are making all decisions carefully to help prioritise the wellbeing of our team, and to take time to listen to and consider the sector’s needs. We are keen to hear from you on any guidance or support that you would find useful from us at this time – firstname.lastname@example.org
Our Digital Pathways website is alive and kicking: this is where you can find over 100 hand-picked resources to help museum people understand and use digital tools and channels.
Resources which will be useful at the moment, while museums are physically closed but still want to engage audiences online, include:
- this toolkit on where to start with online audiences
- our beginner’s guide to creating email newsletters
- this explainer about developing staff digital skills
- this Twitter experiments case study about increasing social media engagement.
We are continuing to deliver our Arts Council England-funded sector support programme via online workshops around Digital Leadership and Digital Storytelling, in partnership with the Museum Development Network. We’ve also been working with Europeana to publish an important research report into the digital transformation agenda and GLAMs internationally.
Museum Crush, our collaborative storytelling platform, is dedicated to sharing the many curious and compelling objects found in museum collections. In this article our editor Richard explains the practical ways that Museum Crush can help you reach audiences online.
Other sources of support and guidance:
Arts Council England regularly update their COVID-19 Support page with the latest advice, guidance and emergency funding measures available.
The National Lottery Heritage Fund regularly update their Responding to Coronavirus page with support, guidance and information about their Heritage Emergency Fund.
The Arts Marketing Association have created this detailed roundup of COVID-19 resources, including guidance around engaging audiences, homeworking, networking, and wellbeing.
The Association of Independent Museums and the Museum Development Network have created this Museum Reopening Guidance & Checklist.
The MCN have created this worldwide Ultimate Guide to Virtual Museum Resources, E-learning and Online Collections, full of examples of cultural and heritage organisations’ online outreach even while they’re physically closed.