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Tired of just looking at paintings? Now it’s time to get inside them and to discover art in a whole new way with VanGoYourself. 

VanGoYourself  is designed to help you to rediscover and engage in classic paintings from around the world in a new way. It allows you to recreate classic scenes from some of world’s most famous paintings in a contemporary setting, which you can then share with your friends on social media.

The site features works from Masters such as Van Gogh or Rembrandt – with over fifty paintings from more than ten collections in seven European countries all just waiting to be recreated!  You can decide how ambitious you feel, then choose a painting that is ‘easy’ or ‘challenging’ to recreate. You can also select paintings using criteria such as ‘selfie potential’ or ‘for lovers’.

VanGoYourself is a Europeana Innovation and is part of the Europeana Creative project.It is a responsive webservice built in WordPress by Surface Impression in the UK. The design is by Spild af Tid in Denmark and the image twinning is built by the Austrian Institute of Technology in Vienna

It’s a winner!

We are very excited to have not one, but TWO international awards at the Museums and the Web awards conference in Chicago - Best Digital Exhibition and the prestigious People Choice award. A huge thanks to everyone who voted for us. We were also finalists for the Innovations Award at the 2015 Museums + Heritage Awards for Excellence.

Even BBC Radio One’s Nick Grimshaw has been at it as part of their Get Creative campaign. See Grimmers showing us how he VanGo’d himself as The Lute Player in this funny short video.



What is the added value of VanGoYourself for museums and collections?

The service offers a genuinely different and surprisingly deep way for visitors to engage with heritage, based on emotion, playfulness and curiosity. As well as existing as a simple online service, the idea can be deployed by tourist offices, museums, cities, tour guides, etc to promote specific destinations, sites and events.

It provides the touristic sector with a way for audiences to have an emotion collection to a place through a playful interaction with its own cultural heritage. It has been built so that spin off collections of twinned images can be offered based on the collections from one specific city or museum. This can then be used to support live events, workshops and participatory activities and easily integrated into existing marketing schemes in a light weight and cost effective way.



Visit the site:

Watch the film the BBC made about the project

Visit our (un-curated) Tumblr

Follow us on Twitter


last supper

 The birth of VanGoYourself!  The Europeana Creative team at our last supper in Mons.


VGY Yumblr

 A screenshot from the VanGoYourself Tumblr.