GIFT Project 

GIFT is an interdisciplinary European research project that aims to develop playful museum experiences intended to connect visitors with physical and digital museum content.


Culture24 is working in collaboration with museum professionals, artists, designers, academics and technologists from institutions across Europe.

There are several discrete research projects happening concurrently within the project, including:

1. The Action Research Process:

Professionals from 10 museums and cultural heritage organisations come together over the course of 18 months for five workshops focused on developing and iterating playful experiments at their home institutions.


Best practices from these workshops will be distilled into a framework designed to be used by other museums.

Culture24 is leading this process in partnership with IT University of Copenhagen.

The participating organisations in this process are:

CAOS centro arti opificio siri, Italy

- Center for Studies of Holocaust and Religious Minorities, Norway

- Derby Silk Mill, UK

- LABoral Centro de Arte y Creación Industrial, Spain

Michel Waisvisz Archive, The Netherlands

National MuseumSerbia

Royal Albert Memorial Museum & Art Gallery, UK

- Royal Pavilion and Museums, Brighton, UK

San Francisco Museum of Modern Art (SFMOMA), USA

Tyne & Wear Archives & Museums, UK


2. The Prototypes:

Blast Theory, NextGame and IT University Copenhagen are developing playful prototypes for museums based on the themes of “gifting” and “appropriation.”

3. The Theory:

Academics from Uppsala University and University of Nottingham will observe both the prototyping and action research processes and conduct additional research to produce academic literature based on the concepts explored and produced by the GIFT project.

GIFT is a three-year research project that started in January 2017. The project is funded by the European Union’s Horizon 2020 research and innovation programme under grant agreement no. 727040.

For more information about the project please see