Let’s Get Real action research
Culture24 has been leading a series of dynamic, collaborative action research projects with a range of cultural sector organisations in the UK to help them define and measure their success online.
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This work has value for the sector and the people working in it and we want to do more.
Before you download, please consider making a small contribution to cover the cost of its production and invest in future research. We suggest either £1 or £5 depending on what you can afford.
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2. Download a PDF version of the report by filling in this form.
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Extremely useful (free) resources
Working with some lovely and very talented people, Culture24 have produce a whole set of extremely useful new (free) resources that address some of the most commonly shared digital sticking points. Get them now:
Google Analytics Healthcheck - by Mia Ridge
Google Analytics Segments - by Mia Ridge
Mobile and Tablet Use - by Andrew Lewis, V&A
SEO for Content Producers - by Lana Gibson, GOV.UK
Social Media Evaluation - by Elena Villaespesa and Culture24
They were commissioned by The Audience Agency as part of their Audience Focus project.
Phase 3 kicks off in March 2014 (call for participation is now closed)
Phase 3 of Culture24’s Lets Get Real action research project will focus on the key question – Is your content fit for purpose?
Do you want to get better at using digital tactics and building your own digital capacity, bit by bit, from inside your organisation? Do you need to better understand changing audience behaviours and to re-evaluate your current use of digital tactics? Do you sense the potential of new kinds of relationships and conversations with your audience but struggle to know what to do or, if anything is working or not?
Are you ready to be really honest about what works and what doesn’t?
Culture24 is working with a brilliant group of 32 arts and heritage organisations on Let’s Get Real Phase 3. We all recognise these issues and want to work with like-minded colleagues to learn, explore and test ideas to improve our success.
Phase 2 (completed in June 2013)
The second phase of the action research took place between July 2012 and June 2013. It involved 22 participating cultural organisations and explored what digital engagement could mean for each of them. The final report from this project ‘A journey towards understanding and measuring digital engagement’ tells the story of this journey for the 22 project partners.
It was published at our ‘Let’s Get Real: An honest look at digital change’ conference in Brighton on 16th September 2013.
The report’s recommendations provide invaluable insights and are a snapshot of the wider struggle the cultural sector faces to significantly improve its digital services.
The Social Media Framework - a framework that summarises the relevant social media measurement methodologies, metrics and tools, based on specific strategic objectives.
Social media tools comparison – a comparison of the tools identified during the project that can be used to track different social media channels.
Phase 1 (completed in 2011)
The first phase of this project was called ‘How to evaluate success online?’ and took place from June 2010 to September 2011.
The final report, called ‘Let’s Get Real’, details the methodology, research and key findings. It was published in September 2011 at our conference of the same name in Bristol.
The publication of this report was very timely, with cuts across all areas of our cultural life affecting almost every museum, gallery, arts organisation, library, local authority and government department.
We hoped the publication would kick-start a dramatic shift in the way we all plan, invest and collaborate on the development of both the current and next generations of digital cultural activities.
Google Analytics health checklist - how to check your own GA set-up.