Culture24 has been working collaboratively to lead action research projects with a range of cultural sector organisations to help them define and measure their success online.

Phase 2 (starting summer 2012)

The starting point for this next phase of action research is the 2011 ‘Let’s Get Real’ report and findings (see below). The frankness of this report and its openness to speak about the failure in the sector to really capture the attention of online audiences has been met with a very positive reaction.

The starting point for this next phase of work is to:

- explore how to build engagement metrics and consider what this really means

- consider changes in audience behaviour as a result of the use of mobile devices

- understand how to integrate the use of digital tactics into your overall strategic mission

Download and read the full draft project outline here. The project will be funded collaboratively by the participating organisations with each participant contributing £2,500 plus VAT. We are signing up interested organisations during April/May 2012. Contact jane(at)culture24.org.uk if your organisation would like to take part.

Phase 1 (completed 2011)

The project was called ‘How to evaluate success online?’ and took place from June 2010 to September 2011.

The final report, called ‘Let’s Get Real’, details the methodology, research and key findings. It was published in September 2011 at our conference of the same name in Bristol.

The publication of this report couldn’t be more timely, with cuts across all areas of  our cultural life and affecting almost every museum, gallery, arts organisation, library, local authority and government department.

Our hope is that the publication will kick-start a dramatic shift in the way we all plan, invest and collaborate on the development of both the current and next generations of digital cultural activities.

Download the report and other useful resources

Pdf versions of the report are available in colour and black and white.

Hard copies are available upon request from Culture24 at a cost of £5.

Social media metrics toolkit - a framework suggesting ways to make use of your social media metrics.

Social media tools comparison – a comparison of the tools identified during the project that can be used to track different social media channels.

Google Analytics health checklist - how to check your own GA set-up.

Basic user segments and Advanced user segments - these are the user segments developed collaboratively as part of the project that you can download and apply to your own GA account.

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