Let’s Get Real action research

Culture24 has been leading a series of dynamic, collaborative action research projects since 2010 with a range of cultural sector organisations in the UK to help them understand and deal with digital change. Each phase brings together 25/30 cultural organisations to consider issues such as:

How to evaluate success online?

* Understanding and measuring digital engagement

Is your content fit for purpose?

* What’s the story?

* How can we get better at reaching and engaging young audiences with their digital content?


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Phase 4: April 2015 to December 2015 (report due May 2016)

Phase 4 of Culture24’s dynamic collaborative action research project looked at breaking down boundaries in the way we work and the way we make things for our audiences. A brilliant mix of 25 cultural organisations worked with us between April 2015 and January 2016. Find out more about the project. 


Download the Phase 3 report

LGR3 report cover Published in February 2015 - LGR3 ‘Is your content fit for purpose?’

Before you download, please consider making a small contribution of £3 to cover the cost of its production and invest in future research.

1. To donate

2. Download a PDF version of the report by filling in this form.

Download the Phase 2 report

Published in September 2014 - LGR2 ‘A journey towards understanding and measuring digital engagement’

Before you download, please consider making a small contribution of £3 to cover the cost of its production and invest in future research.

1. To donate 

2. Download a PDF version of the report by filling in this form.

Download the Phase 1 report

LGR report cover


Published in January 2012

LGR1 ‘How to evaluate success online?’ 

Pdf versions of the report are available in colour and black and white.



Extremely useful (free) resources to help you deal with digital change

We have created an overview of some of the good stuff that is out there and funded by the lovely people at Arts Council England, that helps cultural organisations deal with Digital Change - the page is packed with links to some really useful free resources, links to projects that support cultural organisations, info on meets ups (real and virtual) and a blogroll of some of the best from the sector.


Phase 3  (completed in November 2014) 

Phase 3 of Culture24’s Lets Get Real action research project will focus on the key question – Is your content fit for purpose? Read full details of the project and find out who are the 33 organisations involved The project is helping the participants to get better at using digital tactics and building thier own digital capacity, bit by bit, from inside their organisation. It acknowledges that we all need to better at understanding changing audience behaviours and to re-evaluate our current use of digital tactics - to be really honest about what works and what doesn’t. Culture24 is working with a brilliant group of 33 arts and heritage organisations on Let’s Get Real Phase 3 who all recognise these issues and want to work with like-minded colleagues to learn, explore and test ideas to improve our success.

Phase 2 (completed in June 2013)

The second phase of the action research took place between July 2012 and June 2013. It  involved 22 participating cultural organisations and explored what digital engagement could mean for each of them. The final report from this project  ‘A journey towards understanding and measuring digital engagement’ tells the story of this journey for the 22 project partners. It was published at our ‘Let’s Get Real: An honest look at digital change’ conference in Brighton on 16th September 2013. The report’s recommendations provide invaluable insights and are a snapshot of the wider struggle the cultural sector faces to significantly improve its digital services. The Social Media Framework - a framework that summarises the relevant social media measurement methodologies, metrics and tools, based on specific strategic objectives. Social media tools comparison – a comparison of the tools identified during the project that can be used to track different social media channels.

Phase 1 (completed in 2011)

The first phase of this project was called ‘How to evaluate success online?’ and took place from June 2010 to September 2011. The final report, called ‘Let’s Get Real’, details the methodology, research and key findings. It was published in September 2011 at our conference of the same name in Bristol. The publication of this report was very timely, with cuts across all areas of our cultural life affecting almost every museum, gallery, arts organisation, library, local authority and government department.   We hoped the publication would kick-start a dramatic shift in the way we all plan, invest and collaborate on the development of both the current and next generations of digital cultural activities.