Let’s Get Real action research

Culture24 has been leading a series of dynamic, collaborative action research projects with a range of cultural sector organisations in the UK to help them define and measure their success online.

Download the latest report

This work has value for the sector and the people working in it and we want to do more.

Before you download, please consider making a small contribution to cover the cost of its production and invest in future research. We suggest either £1 or £5 depending on what you can afford.

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2. Download a PDF version of the report by filling in this form.


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Extremely useful (free) resources

Working with some lovely and very talented people, Culture24 have produce a whole set of extremely useful new (free) resources that  address some of the most commonly shared digital sticking points. Get them now:

Understanding online audience motivations by Sejul Malde

YouTube for cultural organisations by Chris Unitt of One Further

Mobile and Tablet Use - by Andrew Lewis, V&A

SEO for Content Producers - by Lana Gibson, GOV.UK

Social Media Evaluation - by Elena Villaespesa and Culture24

Google Analytics Healthcheck - by Mia Ridge

Google Analytics Segments - by Mia Ridge

They were commissioned by The Audience Agency as part of their Audience Focus project.


Phase 3 kicks off  (March 2014 to November 2014) 

Phase 3 of Culture24’s Lets Get Real action research project will focus on the key question – Is your content fit for purpose?

Read full details of the project and find out who are the 33 organisations involved

The project is helping the participants to get better at using digital tactics and building thier own digital capacity, bit by bit, from inside thier organisation. It acknowledges that we all need to better at understanding changing audience behaviours and to re-evaluate our current use of digital tactics - to be really honest about what works and what doesn’t. Culture24 is working with a brilliant group of 33 arts and heritage organisations on Let’s Get Real Phase 3 who all recognise these issues and want to work with like-minded colleagues to learn, explore and test ideas to improve our success.


Phase 2 (completed in June 2013)

The second phase of the action research took place between July 2012 and June 2013. It  involved 22 participating cultural organisations and explored what digital engagement could mean for each of them. The final report from this project  ‘A journey towards understanding and measuring digital engagement’ tells the story of this journey for the 22 project partners.

It was published at our ‘Let’s Get Real: An honest look at digital change’ conference in Brighton on 16th September 2013.

The report’s recommendations provide invaluable insights and are a snapshot of the wider struggle the cultural sector faces to significantly improve its digital services.

The Social Media Framework - a framework that summarises the relevant social media measurement methodologies, metrics and tools, based on specific strategic objectives.

Social media tools comparison – a comparison of the tools identified during the project that can be used to track different social media channels.


Phase 1 (completed in 2011)

The first phase of this project was called ‘How to evaluate success online?’ and took place from June 2010 to September 2011.

The final report, called ‘Let’s Get Real’, details the methodology, research and key findings. It was published in September 2011 at our conference of the same name in Bristol.

The publication of this report was very timely, with cuts across all areas of our cultural life affecting almost every museum, gallery, arts organisation, library, local authority and government department.


We hoped the publication would kick-start a dramatic shift in the way we all plan, invest and collaborate on the development of both the current and next generations of digital cultural activities.

Pdf versions of the report are available in colour and black and white.



For something funny…

Listen to our Songify track telling you what it is all about! Thanks to Seb Chan and Jane Finnis for star performances.