Improve your DDE listing

As well as appearing on the Culture24 site, everything in our DDE database is shared with a host of other partners. This is fantastic in lots of ways, as it means that you can edit your information once – and then see it appear in lots of places. But it does mean that we need it to be in tip-top condition! 

Use the advice below to make the most of your organisation and listing on Culture24 as best you can.

How to ensure your DDE profile is as good as it possibly can be

Within your organisation: Try and make sure that everyone who needs it has a regular time (once a month or maybe once a season?) to check your information to make sure it is up to date.

Check your basic details: Address, phone number, website, email address, opening hours, charges and access information, facilties and services.

Give your DDE listing a good flavour of what you do: 

Description – this should be about 100 words long, and describe a little of what you do. Try and make it punchy and enticing and include things like when you were founded and who by, what your collections focus on, and the aims of the organisation.

Images – a good, high-resolution image is key to drawing people’s attention. Some of the people we share our data with won’t accept venue details without a picture, and they definitely make a difference when people are looking for places to go.

Tags – tags work in lots of ways on our site. We use them to put events next to news articles, or to suggest things that our readers might like. They are also part of our data feeds, so that someone could –for example – take a feed only of events tagged to ‘Victorians’. We recommend at least six relevant tags per thing, be that a venue record, an event or a resource.

Exhibitions, events and resources are absolutely vital

Lots of people who use our site are looking for things to do, so they’re more likely to find your venue information if you have exhibitions and events listed.

Likewise, lots of teachers use our site to find teaching and learning resources. These don’t have to be geared towards formal learning –group guided tours, bookable in advance, count as a resource for instance.


There is also space in our system for you to tell us at a general level about the collections you hold. We don’t collect object-level information (for that, you need to have a chat with the Collections Trust folk about their Culture Grid) but concentrate instead on collections as a whole – think in terms of what members of the public might find most useful when listing your collections.