Let’s Get Real conference 2014: Is your content fit for purpose?

Save the Date: Thursday 18th September 2014, Brighton 

Tickets will go on sale in May 2014. Sign up to receive updates when the  programme goes live and tickets go on sale. 

Every cultural organisation wants to harness digital tactics to make the most of thier valuable assets: content. But this content’s real value is only realised when it can reach and meaningfully engage audiences both online and in physical spaces.  Combined with the human resources of staff and volunteers, cultural content can be the start of conversations, tell many different stories or be a signpost on a personal journey. Using digital channels can make this happen but only if our content is fit for purpose.  As content creators we need to be ready to respond to different user behaviours and demands. We need to respond as much to demand, as to our own ability to supply.

So save the date in your diary and come and join us for some honesty, plain-speaking and troubleshooting.

Some nice things people said about Let’s Get Real conferences

“Really enjoyed it. It’s good to have a conference that takes a cross-sectoral approach to these issues”

“Re-evaluating and re-imagining our digital output now seems less daunting and easier to implement…even if we fail a few times on the way!”

“Really useful, great to have a wide range of people talking & personally found it inspiring
being around such knowledgeable people”

“Worth the trip from Sweden, but could have been even better. Collaborative processes like these are really important in the museum world”

“It was an incredible day!”

“I felt that the atmosphere was really friendly and it all felt laidback and not stressy which helped me to settle in” 

“Thanks for organising such a fantastic event!”

“More please”


Why join us

Do you work in or with a cultural organisation? Are you trying to understand how to use digital more effectively in your own organisation?  Do you value learning from other sectors and want to gain insights into how to understand what to measure, how to measure it and how to demonstrate impact?  If the answer is yes then this event is for you.  Spend the day networking with other people in the same boat, sharing, listening, interrogating and getting real about digital in an honest (Culture24) way.

The day will help you explore ways to improve your digital offer and to understand more about your audiences and how to start making sure your content is fit for purpose.


The Twitter hashtag is #LGR2014