Let’s Get Real conference 2013: An honest look at digital change


Our second Let’s Get Real conference took place on Monday 16th September 2013 in Culture24′s home town of Brighton, and was part of the Brighton Digital Festival.

Delegates came and joined Culture24 for some honesty, plain-speaking and troubleshooting. They found out about the latest insights and learning from Phase 2 of our groundbreaking collaborative action research.

We heard from Penguin, Time Out and Government Digital Services on evolving business models, content strategies and using data to drive positive change. Four websites were submitted to our infamous ‘Crit Room’ and were challenged by our speaker provocations.

See the full programme details. 

See the full line up of speakers including Tate, V&A, Clearleft, Channel4 and more.

The conference ticket covered the full day conference at the Brighton Dome – Studio Theatre (including lunch), followed by a third and final evening session at Brighton Museum with a Digital Show and Tell and the launch of the second Let’s Get Real report.

With thanks to our sponsors and partners




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Some nice things people said about Let’s Get Real

“The research is so important to us and it was great to be able to hear more about the process and talk to those involved”

“Re-evaluating and re-imagining our digital output now seems less daunting and easier to implement…even if we fail a few times on the way!”

 “Really useful, great to have a wide range of people talking & personally found it inspiring
being around such knowledgeable people”

“It was an incredible day!”

“I think it was excellent value”

“Thanks for organising such a fantastic event!”

“There was a great relaxed, supportive and open atmosphere”.

“More please”

Why join us

Do you work in or with a cultural organisation? Are you trying to understand how to use digital more effectively in your own organisation?  Do you value learning from other sectors and want to gain insights into how to understand what to measure, how to measure it and how to demonstrate impact?  If the answer is yes then this event is for you.  You will need to find £145 before the 1st September to book your ticket (£175 after that) and then you can spend the day networking with other people in the same boat, sharing, listening, interrogating and getting real about digital in an honest (Culture24) way.

The day was designed to help you explore ways to improve your digital offer (web, social media, mobile etc) and to understand more about reaching audiences and improving user engagement.

Tell me what I can expect by the end of the day (really) …

By the end of the day you will have picked up insights into how two successful commercial publishers are managing digital change, how they are adapting their business models and using data to inform better decisions. Members of the brilliant GOV.UK team will have shared some of their new approaches to public sector online services.  You will have learned from both practical and strategic examples from the Let’s Get Real participants how their organisations are using action research techniques and data analysis to better understand their audience behaviours and motivations.

You will have had a lovely day out to Brighton, enjoyed a yummy lunch in the new Dome cafe and spent an evening in the glorious Brighton Museum where mixed in with the collections will be a curated set of digital show and tell projects to delight you.

You will have heard first-hand the key findings from Culture24’s unique ten month collaborative action research project, complete with a set of top tips on how to improve your own organisational use of digital tools. You will go home with a hot-off-the-press copy of the new Let’s Get Real 2 report and, we hope, an honest look at what digital change means for you.


Earlybird tickets were £145 and after that full price tickets were £175. This conference was funded wholly by ticket sales and bookings made the event possible.

Culture24 created ten specially priced tickets at £75 each, available to students or unwaged people who are working with or studying digital engagement, analytics or measurement in the cultural sector.

Get involved: get advice or show your work

Delegates took a more active part in the conference by submitting sites to the infamous ‘Crit Room’ or offering to demo their work at the Digital Show & Tell.

The Twitter hashtag is #LGR2013