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Digital Change: seizing the opportunity online

‘Digital Change: seizing the opportunity online’ is part of a series of events aimed at supporting the arts and culture sector to explore and respond to opportunities offered by digital technology. It focuses on how to reach and engage audiences via technology, and provides a platform to explore the issues and challenges inherent in this work.

Doing digital well is difficult. It takes skills that cultural organisations often don’t have in-house, it costs money we don’t have and it’s hard to measure if anything is really having an impact. It also flourishes in quick, agile environments where things can change easily, not usually what we find inside our theatres, museums, galleries and arts organisations.

Key topics covered during the day will be:

- Understanding YouTube through one of its superstars, Charlieissocoollike and his teenage audience

- A practical session with the Google Search Quality team

- Using data analytics to build audiences online

- Feeding cultural content to other online channels

This is an Arts Council event, supported by Google and curated and delivered by Culture24 and is free to attend. It has been curated to help you build your digital skills, promote a deeper understanding of a wide range of Google tools and nurture a more strategic approach to the use of digital tactics.

Events have taken place in London and Birmingham. The next event is in Newcastle and will be announced soon.



Useful links and suggested reading

We have created an overview of some of the good stuff that is out there and funded by the lovely people at Arts Council England, that helps cultural organisations deal with Digital Change. It is packed with links to some really useful free resources, links to projects that support cultural organisations, info on meets ups (real and virtual) and a blogroll of some of the best from the sector.



Charlie light background

Charlie McDonnell

Charlie McDonnell is a film-maker, vlogger, and human being who has the ability to create words from his mouth. He uses this skill to participate in events such as this one.

View his YouTube channel here






Matilda Simpson

I’m a 16 year old AS-Level student studying English Literature, Sociology, Politics and History, working part-time in retail and newly volunteering at a community-run radio station and music studio. I love music, spoken-word poetry and feminism, write a style blog at and tweet at @blogfrommatilda.


ava Ava Finnis-Brown

I am 15 and studying for my GCSE’s including Psychology and Music.  I work voluntarily at the Brighton Youth Centre on the events committee helping to organize gigs. I play the piano, sing and go to as many live gigs as I can. After college I would like to do a music degree at BIMM and work in music journalism.




George Hansen

I am 17 year and taking a course on film making and interactive animation. I work part time in retail but also for myself as a graphic designer/animator creating artwork for bands and small businesses. I spend most of my time listening to music, fixing and creating computers but also have a huge passion for attending gigs. I run a portfolio which I monthly fill with the artwork I have created:


Chris Unitt

Chris Unitt

Chris runs One Further, a consultancy that works with cultural organisations on digital projects, mostly involving content strategy and digital analytics. Current and ongoing clients include the Southbank Centre, English National Opera and Victoria & Albert Museum.




portrait hi res

Katrina Sluis

Katrina Sluis is a curator, writer and educator who is presently Curator (Digital Programmes) at The Photographers’ Gallery and Senior Lecturer in Digital Media at London South Bank University. Her recent projects at Gallery have explored cat photography and viral imaging, animated GIFs, Facebook hacking, and synthetic photography.



Fay Curtis


Fay Curtis

Fay works at Bristol Museums, Galleries & Archives helping people to understand their on-site and online audiences. She’s interested in emerging technologies and the social web and what data can tell us about them, working on both strategic and practical user research projects.


Culture 24Matt Locke

Matt is the founder of Storythings, a company established to experiment with new ways of telling stories. Prior to this he was Head of Multiplatform Commissioning at Channel 4 where he was responsible for running the Multiplatform Commissioning team with a £7m budget for multi-platform projects around some of Channel 4′s biggest brands, including Million Pound Drop, Embarrassing Bodies, Skins, Misfits and Big Brother.




John BenfieldJohn Benfield

As User Experience Manager at the Royal Shakespeare Company, John maintains the theatre’s website in terms of how its audiences engage with an increasingly extensive digital offer.  He joined the RSC six years ago having previously worked at The Natural History Museum as the Creative Head of Interactive Media.  Since then the number of staff creating content directly for the RSC website has gone from one to over thirty, with content in support of theatrical productions increasing dramatically. In the last year its webpages have been viewed over 18 million times by over 2.2 million ‘users’

Culture 24

Joanna Jones

Joanna manages the small and agile team of content editors within the Digital Media team at the V&A. She has worked at the V&A in a variety of digital roles for almost 10 years – always on the content side. During that time she has seen at least two website redesigns, the birth of Twitter and the upsurge of social spaces.



James Davis James Davis cropped

James is Program Manager for the Google Cultural Institute, overseeing global operations with museum partners, managing product development and design for the public website, and helping drive the project’s strategic direction in the context of Google’s various cultural programs. Prior to this he spent seven years at the Tate in London, conceiving and rebuilding the new user-oriented online collection and delivering award-winning interactive interpretation for the galleries at Tate Britain. In the past he produced multiple video games for Nintendo and Sony consoles. James holds a Masters in Interaction Design from the RCA in London.


Eddie BergEddie Berg

Eddie is an independent consultant specialising in film and digital arts. From 2005 -2014 he worked at the BFI, firstly as Director of BFI Southbank (leading the transformation of the venue) and then as Director of Partnerships where he was responsible for leading the BFI’s lottery investment in film exhibition, education and skills across the UK. Eddie is also the Founder and former Director of the £11m FACT Centre in Liverpool which opened to popular and critical acclaim in 2003.



Lucia Masundire Lucia Masundire

Lucia works for Leicestershire County Council managing the Click; Connect; Curate; Create project. The two-year Arts Council England funded project is exploring how the local autauthority can use digital (technology, media and content) to increase engagement with collections, increase footfall to museums and potentially generate income.



Simon Walkersw

Simon is an accomplished media innovator with 20 years’ experience in the digital and creative industries. As leader of the global strategy and business development functions at the BBC, EMI Music and EMAP plc, Simon has been at the heart of the media industry’s transformation to digital since the mid 1990s. Simon has been involved with Rightster since the very beginning, originally running global content and commercial operations and recently moving up to the role of Chief Strategy Officer.



Kelly Greaves has worked as a video editor and producer in the traditional media space until switching over to online content 5 years ago. Her role at YouTube has been to discover new talent and exciting formats to develop on the platform. She opened the YouTube Space London and developed a YouTube partner curriculum for workshops aimed at building high quality content.


Will Thomas



Will Thomas is the Digital Content & PR Manager at Warwick Arts Centre. He has been working in communications and digital marketing since 2012. Will has a background in digital video, and has produced short films for the University of Warwick and several arts organisations, including the RSC.



Linda Spurdle

Linda is Digital Development Manager at Birmingham Museums Trust and leads on digital strategy and public-facing digital developments, including online presence, social media and mobile; the Planetarium at Thinktank Birmingham Science Museum and digital projects that take place within the galleries. She is also the co-founder of Museumcamp.