Culture24 exists to support the cultural sector to reach audiences across digital platforms. We collect, curate and distribute content from and about museums, galleries and other cultural institutions. In so doing we provide a digital platform for cultural organisations of all sizes, promoting their activities and content to a wider audience via both their own channels and third party services.
We take an honest and open approach to understanding and measuring the success of digital activities and are unique in that we both understand and have relationships with many strands of the arts and heritage sector whilst possessing a track record of proven success in digital publishing, marketing and research.
The impact of our work is felt through the development of audiences for arts and heritage activities and in building the capacity and knowledge of the sector itself. In practice this means reaching more people online, offering them access to up to date information, and providing inspiration, whilst ensuring a user-centric approach to the production of content.
We are a registered charity and an independent limited company based in the heart of Brighton’s North Laines. We share a lovely building with other creative arts and media companies including Lighthouse, Creative England, South East Dance Agency and Mind Orchard.
Over ten years worth of public investment in Culture24 has funded the creation of a flexible, intelligent and sophisticated technical digital infrastructure for the creation and distribution of cultural data.
Our four areas of work:
Publishing: Improving the reach of cultural content to audiences through quality, engaging editorial and the curation of cultural listings on our flagship website culture.24.org.uk and its associated twitter account and email newsletters. Targeting children and young people with Connecting Collections project and the rebuild of www.show.me.uk. Understanding and reaching tourists through our programme of action research funded by the EU through the Europeana Foundation.
Data aggregation and sharing: Collecting, curating and distributing content from and about museums, galleries and other arts and heritage institutions. Key to this is the database of arts and heritage venues their events and resources – the most comprehensive and up to date database of its kind in the UK. The system provides a digital platform for cultural organisations of all sizes and brings their offer to a wider audience via Culture24’s own channels but also third party services such as the BBC, www.1914.org and others.
Museums at Night festival: The UK’s annual after-hours festival of culture and heritage that bursts into life over one weekend in May. It is the biggest national showcase campaign for the arts and museum sector, giving venues the opportunity to do something different to attract audiences.
Action research and knowledge development: Leading the Let’s Get Real unique action research work that is developing the sector’s understanding of digital tactics and metrics, it takes an integrated approach to organisational development that has digital at the heart, not as an adjunct.